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Peninsula Town Center Ignites Hampton Va Coliseum Central Business District

Published: May 2, 2010 | Updated: May 2, 2010

On March 11, 2010, more than 50 stores opened, heralding the official grand opening of the 1.1-million square foot Peninsula Town Center, the largest economic development project in the history of the city of Hampton and a major new employer and shopping/office/residential destination for the Hampton Roads region.

In ceremonies held at PTC, former NASA administrator, Ed Kilgore, husband of late Hampton Mayor Ann Kilgore, led guests in a countdown to zero on clocks that had been ticking off the days, hours, minutes and seconds to the 10 a.m. opening. Ben Williams, a Hampton attorney and chairman of the Community Development Authority that issued bonds for the project, delivered a toast followed by remarks from the project developers, Mort Olshan of Mall Properties Inc. and Yaromir Steiner of Steiner + Associates, who presented Hampton Mayor Molly Ward with a customized piece of artwork by local painter Gail Duke.

Over the next several weeks and months, more than 20 additional stores and restaurants, many new to the state or region, will open at the Peninsula Town Center.

During the March 11 event, Yaromir Steiner announced the center’s first major office tenant, Bryant & Stratton College, which will locate a 45,000 square foot campus above Barnes & Noble.

This will be the 17th campus for the more than 150-year-old school, which offers associates and bachelor degree programs in a host of business, technical, health and hospitality disciplines. Bryant & Stratton previously had a campus at nearby Riverdale Shopping Center. The college will utilize more than a third of the available office space at PTC.

Mr. Steiner also revealed that Blue Ridge Mountain Sports, which boasts a full line of men’s, women’s and children’s outdoor clothing, hiking and backpackingsupplies, as well as kayaking and canoeing equipment, will also be coming to the Peninsula Town Center in 2010.

Other new retailers announced at the Grand Opening, which were not part of a January 19th announcement, include: Beach Treats, Bead Haven, California Sun, Cell Fashions, CREAM, Fashion Shawls and More, Gold Designs, Green Gates Gifts, Italian Milano, McDonald Garden Market, Nature’s Beauty, Olive Ole, Snack Shack, The Cuddly Hippo and Wink. The Hampton University Proton Therapy Institute and the Ferguson Dream Kitchen Tour will also occupy storefront space to promote their respective causes.

These tenants will join the restaurants and retailers who are either open now or will open during 2010. Among those who began welcoming guests on March 11 are national brands such as Hollister, New York & Company, The Limited, Chico’s, Cache, Forever 21, H&M and shoeWoo.

Also opening this year are:
• Abuelo’s Mexican Food Embassy
• Aéropostale
• Anthony Vince Nail Spa
• Aveda Animare Salon
• Bakers
• Bath & Body Works
• Bensi Ristorante Italiano
• Bö Essentials
• Build-A-Bear Workshop
• Charming Charlie
• CinéBistro
• Claire’s
• dELiA*s
• Emerson’s Cigars
• Express
• Finish Line
• Frank Beamer’s American Grill
• G. Bates, Ltd.
• GameStop
• Gymboree
• Huey’s Diner
• JoJack’s Espresso Café
• Journey’s
• Justice
• Kay Jewelers
• Kenji Fusion
• Lane Bryant
• Mekos Surf, Skate & More
• Q Barbeque
• Sport Clips
• Sports Fan
• Thaijindesu
• The Wine Loft
• Victoria’s Secret
• Vincent’s Gourmet Italian Ice
• Vitamin World

By June, PTC expects to have 15 restaurants open including the CinéBistro, which will also feature a bowling alley and movie theater. “Many of our stores and restaurants, like the CinéBistro, are new to the market – some are even new to Virginia,” says Raymond Tripp, General Manager of Peninsula Town Center.

“National retailers like Claire’s, Bakers and Build-A-Bear are only opening one store this year, and they’ve chosen PTC for that location, which really speaks to the attractiveness of this project. We are particularly proud of the thousands of jobs our merchants are creating forHampton Roads residents.”

Peninsula Town Center is the centerpiece of an ongoing revitalization of the Coliseum Central Business District in Hampton. It replaces Coliseum Mall, built and operated by Mall Properties from the early 1970’s to the middle of this decade, when it was demolished to make way for the $276-million Peninsula Town Center.

Besides its stores and restaurants, PTC also features the Chapman luxury apartments, which are currently 96% leased, as well as parks and more than 4,400 ground and structured parking spaces, 300 of which are on-street and metered with a portion of proceeds benefiting local non-profit organizations.